This paper analyzes the discourse about Paulo Coelho at the Brazilian Academy of Letters. Given its discursive place of best-selling author. we noticed some discomfort from critics and the Academy towards the author who often sees their work appear on the shelf "Self-help". Our hypothesis is that the discourse on Paulo Coelho appears discursively in two ways: the silencing (critical) ... https://unitedssports.shop/product-category/protection/